We aren’t an agency.
Society partners with founders and brands at moments that matter.
early, at inflection points, or when culture, product, and growth need to align.
We turn cultural momentum into iconic consumer brands.
WE BUILD NEXT GENERATION BRANDS.
WE BUILD NEXT GENERATION BRANDS.
WE BUILD NEXT GENERATION BRANDS. WE BUILD NEXT GENERATION BRANDS.
HOW WE WORK WITH BRANDS
WE BUILD
For brands that need a true operating partner — not just advice.
Brand strategy, positioning & narrative
Identity systems (visual + verbal)
Packaging, product & merch ecosystems
Go-to-market & growth strategy
Partnerships, collaborations & deal negotiation
Team design & marketing infrastructure
Hands-on brand building
WE ADVISE
For founders who want operator-level support without giving up control.
Strategic advisory & founder support
Brand, product & growth guidance
Consumer focused marketing strategy
Partnership strategy & negotiation
Fundraising & pitch development
Select introductions & execution support
Advisory + equity alignment
Conviction-based investingWE INVEST
Society invests where we can add real value — not just capital.
Focus on early & inflection-stage growth
Long-term brand & emerging categories
Brands focusing on culture and consumer behavior
Check sizes between $25-250k depending on stage
Trusted by founders, creators, and global brands
BRANDS DON’T WIN BECAUSE THEY LOOK GOOD.
They win because people care.
Every brand Society touches is built with real communities, not manufactured hype.
We focus on:
Consumer behavior over trends
Cultural relevance over short-term tactics
Long-term brand equity over quick wins
Society exists to help build the next generation of consumer brands — the ones culture actually sticks with.
Featured case study:
BeatBox Beverages
BeatBox is a category-defining ready-to-drink alcohol brand built for parties, music, and culture. Known for bold flavors, iconic packaging, and its 11.1% ABV Party Punch, BeatBox helped create the modern “fourth category,” sitting between beer, spirits, and traditional RTDs.
From outsider idea to category-defining brand. Society and our Founder were hands-on partners through BeatBox’s explosive growth years.
Society invested in BeatBox in 2018
Helped scale from $1.2M → $250M+ revenue
Built a best-in-class 70-person marketing team
Negotiated category-defining partnerships (Live Nation, AEG, X Games, PBR, + many sports deals)
Secured celebrity deals with Shaquille O’Neal & Avril Lavigne
Acquired by Anheuser-Busch Q4 2025
Featured case study:
breezy golf
Breezy was built to challenge what a golf brand could be.
Founded in partnership with Doing Things and Bob Does Sports, Breezy sits at the intersection of golf, humor, lifestyle, and community — a brand that doesn’t take itself too seriously, but takes product and experience very seriously.
Society Industries led the brand creation, identity system, apparel direction, sourcing strategy, and growth foundation, helping turn Breezy into one of the fastest-growing modern golf lifestyle brands both online and in retail.
Breezy is redefining the creator-founded apparel model by:
Rapid growth across DTC and retail
A highly engaged, loyal community built around content, apparel, and live events
Successful brand extensions beyond apparel with “Have A Day” Tequila RTD
Featured case study:
Friday Beers
Friday Beers is one of the most influential comedy-first media brands of the modern internet era — a digital-native platform built around humor, relatability, and culture.
As the brand evolved under Almost Friday Media, there was a clear opportunity to transform Friday Beers from a content powerhouse into a real consumer brand — including the launch of its namesake Friday Beers beer in select markets — with durable revenue streams, deeper fan connection, and long-term equity.
Society Industries partnered with Almost Friday / Friday Beers as an investor, advisor, and hands-on brand builder, helping elevate the merch business, formalize the brand’s visual systems, and build the foundation for scalable consumer products.
Friday Beers and Almost Friday are winning by turning culture and humor into a scalable brand ecosystem.
Featured case study:
Chillitas
Chillitas is a new-to-world alcoholic beverage brand that sold alongside the BeatBox × Anheuser-Busch transaction — designed to live at the intersection of mainstream Hispanic culture trends, flavors, and community.
Society Industries led the end-to-end brand development, from packaging design, logo creation, visual language, and brand positioning - “it’s not a chelada, it’s a Chillitas” and “sweet, salty, (sometimes) spicy.”
Society helped bring Chillitas to life as a brand built for where consumer culture is going — not where it’s been.
Chillitas is set to launch nationally in February.
Built a fully realized, new-to-world brand backed by Anheuser-Busch and the team at BeatBox
Distinctive identity in a crowded RTD landscape
A scalable brand system built for retail, digital, and experiential growth
Featured case study:
Motel Margarita
Motel Margarita is a lifestyle brand that captures the spirit of perpetual vacation — a modern-day Tommy Bahama built for people who “Aspire to Retire” long before retirement ever arrives.
Society Industries partnered with Motel Margarita to help shape the brand’s identity, grow its product ecosystem, refine its cultural positioning, and build an infrastructure that supports future expansion — including the soon-to-launch non-alcoholic Margarita Mix, the first in a new line of N/A mixers designed to grow with the brand’s loyal audience.
Motel Margarita’s success is not just about better products — it’s about a better brand idea. Modern lifestyle brands win when they:
Put aspiration at the center of their consumer promise
Build products that live seamlessly in everyday life
Translate a simple phrase — Aspire to Retire — into a cultural movement that feels good and tastes even better
Society is not the right partner for everyone — and that’s intentional.
We only work with a handful of select brands every year. Our partnerships are hands-on, selective, and built around doing the work that actually moves the needle.
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❌ Brands looking for one-off design, merch, or sourcing projects
❌ Founders who want execution without strategic involvement
❌ Companies chasing trends without conviction
❌ Teams looking for a traditional agency or vendor relationship
❌ Projects without long-term brand or cultural ambition
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We partner best with:
✅ Founders building consumer-first brands
✅ Teams ready for hands-on collaboration
✅ Brands at early or inflection points
✅ Companies that care deeply about culture, community, and longevity
✅ Ambitious ideas with real potential to scale
Meet the Founder
Zech Francis is a 2025 Ad Age 40 Under 40 honoree, brand builder, operator, and investor, and the Founder of Society Industries, a principal-led brand building and investment platform focused on consumer brands at the intersection of culture and scale. He is also a member of the Rolling Stone Culture Council.
He is best known for his work with BeatBox Beverages, where he was an early investor in 2018, advisor, and ultimately SVP of Global Marketing, helping scale the brand from $1.2M to over $250M in revenue, build a 70-person marketing organization, secure category-defining partnerships, and lead the brand’s Shaquille O’Neal celebrity partnership, before guiding the company through its acquisition by Anheuser-Busch.
Beyond BeatBox, Zech has partnered with and advised consumer brands, media companies, and creators including Doing Things, Almost Friday, Breezy, Chillitas, Motel Margarita, DIBS, and has led brand, merchandising, and sourcing initiatives for global brands such as PacSun, Buckle, Meta, LEGO, Microsoft, and Warner Bros.
His work centers on building culturally relevant brands with real communities and long-term enterprise value.
Contact Us
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